PRIMAL STRENGTH AND PERFORMANCE IS AN ONLINE AND IN PERSON TRAINING COMPANY DESIGNED TO BUILD CONFIDENCE, MAKE HEALTHY CHANGES AND IMPROVE OVERALL HEALTH.

Our mission is to build community, acceptance and culture through FITNESS.

PRIMAL STRENGTH AND PERFORMANCE WAS STARTED BY KEITH KING JR. in 2020. Keith got his start in the fitness industry as a coach in 2019 when he started coaching his younger brother, along with a group of younger athletes preparing them for College sports.

He grew up in Peoria, Illinois, where he began playing football at the age of 5. He went on to play Collegiate Division 3 Football and Track & Field as a starting Defensive End, Shotput and Discus thrower for Augustana College , lettering in both sports all 4 years.

Since beginning his fitness career in 2019, he has since become a Master Strength Specialist and has helped over 400 individuals move towards, reach, and surpass their fitness goals.